EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF ACCESS BANK PLC)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study analyses the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to developing full-knowledge about customer behavior and relationship marketing
To achieve the purpose of this research work the survey method using the questionnaire instrument was adopted. Data were collected from primary and secondary source. The instrument were administered to 93 respondents drawn as the sample for the study. The output from those sources were analyzed by the use of chi-square analysis.
The result shows effective customer relationship management have significant relationship with organization performance .And that customer relationship management as strategy that helps companies to refine interactions and ultimately improve a company's relationship with customers that will enable a mutually profitable relationship between buyer and seller.
It's therefore relevant that customer relationship management should be focal point of organization in order to gain superior customer relationship management capability that will lead to improved performance.
Related Project Materials
TERRORISM AND NIGERIAS ECONOMY AN ASSESSEMENT OF THE BOKO HARAM INSURGENCY
Background of the study
Terrorism according to lodge is an illegitimate means of attempting to effect political change b...
EFFECT OF MULTINATIONAL CORPORATIONS ON NIGERIA ECONOMY
Background To The Study
Based in part on the development of modern communications and transportation technologies, the r...
A COMPARATIVE STUDY OF VIRTUAL CLASSROOM AND TRADITIONAL CLASSROOM METHOD OF TEACHING IN ACHIEVING ACADEMIC PERFORMANCE OF STUDENTS
STATEMENT OF THE PROBLEM
It has been observed that in traditional method of teaching provides more or l...
KNOWLEDGE, ATTITUDE AND PRACTICE OF SELF MEDICATION AMONG SECOND YEAR UNDERGRADUATE MEDICAL STUDENTS
ABSTRACT
Self-medication particularly with analgesics and antibiotics has been widely reported leading the WHO to call a...
EFFECT OF MANPOWER PLANNING ON ORGANISATION PERFORMANCE IN NIGERIA
ABSTRACT
This study was carried out on the effect of manpower planning on organisation performance in N...
PERFORMANCE EVALUATION SYSTEMS AND THEIR IMPACT ON ORGANIZATIONAL PERFORMANCE
ABSTRACT:
This study examines the impact of performance evaluation systems on organizational performanc...
DESIGN AND IMPLEMENTATION OF AN EXPERT SYSTEM ON THYPHOID AND MALARIA DIAGNOSIS
Background of the Study
An expert system is a software system that attempts to reproduce the performance of on...
THE EFFECT OF MOTIVATION ON THE PRODUCTIVITY OF WORKERS
ABSTRACT
The objective of this study was to determine the impact of motivation on workers productivity...
CHALLENGES IN TEACHING AND LEARNING OF PRACTICAL AGRICULTURE
Abstract
This study sought to investigate the challenges in teaching and learning of practical agriculture. 142 practica...
INNOVATIONS IN PROMOTING SUSTAINABLE PRACTICES IN VOCATIONAL TRAINING
ABSTRACT: This study investigates innovations in promoting sustainable practices in vocational training, focusing on initiatives that integrat...
